The Codes of Gender (2010)

Director
Sut Jhally

Main cast
Sut Jhally

Genres
Documentary

Description
Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial culture's inability to let go of reactionary gender representations. Jhally's starting point is the breakthrough work of the late sociologist Erving Goffman, whose 1959 book The Presentation of the Self in Everyday Life prefigured the growing field of performance studies. Jhally applies Goffman's analysis of the body in print advertising to hundreds of print ads today, uncovering an astonishing pattern of regressive and destructive gender codes. By looking beyond advertising as a medium that simply sells products, and beyond analyses of gender that tend to focus on either biology or objectification, The Codes of Gender offers important insights into the social construction of masculinity and femininity, the relationship between gender and power, and the everyday performance of cultural norms.


Similar movies

Gender activist Diane Torr’s worldwide appearances and workshops are now legendary. For the past thirty years, the main focus of this performance artist’s work has been an exploration of the theoretical, artistic as well as the practical aspects of gender identity. Katarina Peters’ documentary observes a Diane Torr workshop in Berlin in which a group of open-minded women come together to discover the secrets of masculinity. What makes a man a man and a woman a woman? Precisely when and where is gender identity formatted? How much is nature and how much nurture? Each of Torr’s workshops represents an open-ended laboratory experiment in social behaviour in which the question is posed: is it possible to deliberately play out different roles and create a space in which to transgress both masculine and feminine characteristics?
ŽIŽEK! trails the thinker as he crisscrosses the globe, racing from New York City lecture halls, through the streets of Buenos Aires, and even stopping at home in Ljubljana, Slovenia. All the while Žižek obsessively reveals the invisible workings of ideology through his unique blend of Lacanian psychoanalysis, Marxism, and critique of pop culture.
The film MISS REPRESENTATION exposes how American youth are being sold the concept that women and girls’ value lies in their youth, beauty and sexuality. Explores the under-representation of women in positions of power and influence in America, and challenges the media's limited portrayal of what it means to be a powerful woman. It’s time to break that cycle of mistruths.
In 1995, Adina Howard made waves in the world of music with her hit song “Freak Like Me.” Never before had a solo R&B female artist made such a bold and controlling stance sexually through song. Along with becoming one of the highest selling singles and most played music videos on MTV and BET in 1995, Adina Howard’s performance allowed young women of color and future recording artist to express their sexuality without shame. “Adina Howard 20: A Story of Sexual Liberation” shares Adina’s story through her own words as well as the impact that she made during the 1990s and thereafter. Adina speaks on her relationship with Tupac Shakur, the banning of her music video from BET, landing a cameo role in the movie “Waiting to Exhale,” her encounter with legendary vocalist Nancy Wilson, working with Hollywood giants Jackie Chan and Jamie Foxx and the sudden halt to her stardom due to her comments about record exec Sylvia Rhone.
This highly personal film essay demonstrates that Chinese cinema has dealt with questions of gender and sexuality more frankly and provocatively than any other national cinema. Yang ± Yin examines male bonding and phallic imagery in the swordplay and kung fu movies of the '60s and '70s; homosexuality; same-sex bonding and physical intimacy; the continuing emphasis on women's grievances in melodramas; and the phenomenon of Yam Kim-Fai, a Hong Kong actress who spent her life portraying men on and off the screen.
The passion the original Star Wars trilogy inspires in its fans is unparalleled; but when it comes to George Lucas himself, many have found their ardor has cooled into a complicated love-hate relationship. This hilarious, heartfelt documentary delves deep into Lucas’s cultural legacy, asking all the tough questions. Has Lucas betrayed his masterwork? Should he just have left the original trilogy alone? Is The Phantom Menace so bad it should carry a health warning? Utilizing interviews taken from over 600 hours of footage, and peppered with extraordinary Star Wars and Indiana Jones recreations lovingly immortalized in song, needlepoint, Lego, claymation, puppets and paper-mâché, above all this film asks the question: who truly owns that galaxy far, far away—the man who created it, or the fans who worship it?
Documentary about the gender-bending San Francisco performance group who became a pop culture phenomenon in the early 1970s.
ReGeneration is a 2010 American documentary film written and directed by Phillip Montgomery that looks at the issues facing today's youth and young adults, and the influences that contribute to America's current culture of apathy toward to political and social causes.
The Same Difference is a documentary about lesbians who discriminate against other lesbians! The Same Difference, through a series of lesbian women stories, discusses the hypocrisy in terms of gender roles and the per formative expectations.
Guy Debord's analysis of a consumer society.
Mutantes sheds light on a feminism that was little talked about in France. This documentary comprises of a series of interviews conducted in the USA, Paris and Barcelona, and documents from the archives about the political action of sex workers, queer activists and post-pornographic performances.
Bath time conversations between Ester Martin Bergsmark and the writer Eli Levén together with the story of Pojktanten – a fantasy world that centres on a person caught between two genders who creates a third in order to survive.
Zeitgeist: Moving Forward, by director Peter Joseph, is a feature length documentary work which will present a case for a needed transition out of the current socioeconomic monetary paradigm which governs the entire world society. This subject matter will transcend the issues of cultural relativism and traditional ideology and move to relate the core, empirical "life ground" attributes of human and social survival, extrapolating those immutable natural laws into a new sustainable social paradigm called a "Resource-Based Economy".
Social status in a capitalistic society is a major factor in how people live their lives. This social status greatly revolves around a person’s financial status. This film examines how the quest to move up the social ladder has brought untold depression and anxieties about ones self.
An examination of the evolution of commercials as an artistic medium, featuring interviews with media luminaries who relate how the in-your-face stylistic conventions of commercials have influenced feature films and the visual arts. A documentary film talking about art and advertising divided in three parts: 1. Crossing Over - from cinema to ads from ads to cinema 2. Humour - How humour affects us in advertising 3. Shock - The way shock is used to sell
A documentary from Pierre Carles about famous French sociologist Pierre Bourdieu.
A legendary entertainer and a pioneer of gay activism, Miwa was born Akihiro Maruyama. As a young singer, Miwa popularized androgyny as a fashion statement, fusing the masculine and the feminine into a signal of a new generation of aesthetics. This evolved into performing as a woman and living off-stage as a man. With glitter, wit, evening gowns, and enchanting storytelling, Miwa looks back over a 50-year career and a fascinating life in music, film and television.
James Rasin's documentary “Beautiful Darling” honors American Transgender actress and best-known Warhol Superstar, Candy Darling, and her all-too-brief life and career, with a combination of current and vintage interview material, rarely seen archival photos and footage, and extracts from Darling's movies.
Chronicles the six-month strike at Hormel in Austin, Minnesota, in 1985-86. The local union, P-9 of the Food and Commercial Workers, overwhelmingly rejects a contract offer with a $2/hour wage cut. They strike and hire a New York consultant to manage a national media campaign against Hormel. Despite support from P-9's rank and file, FCWU's international disagrees with the strategy. In addition to union-company tension, there's union-union in-fighting. Hormel holds firm; scabs, replacement workers, brothers on opposite sides, a union coup d'état, and a new contract materialize. The film asks, was it worth it, or was the strike a long-term disaster for organized labor?
A cinéma vérité look inside Paris' Crazy Horse, a club that boasts the greatest and most chic nude dancing in the world.
Two students from the Czech Film Academy commission a leading advertising agency to organize a huge campaign for the opening of a new supermarket named Czech Dream. The supermarket however does not exist and is not meant to. The advertising campaign includes radio and television ads, posters, flyers with photos of fake Czech Dream products, a promotional song, an internet site, and ads in newspapers and magazines. Will people believe in it and show up for the grand opening?
A revealing look at the outspoken, flamboyant founder of the Playboy empire. With humor and insight, the film captures Hefner's fierce battles with the government, the religious right and militant feminists. Rare footage and compelling interviews with a remarkable who's who of 20th Century American pop culture, present a brilliant and entertaining snapshot of the life of an extraordinary man and the controversies that surrounded him.
Vancouver-based voice artist Ashleigh Ball has been the voice of numerous characters in classic cartoons such as Care Bears, Strawberry Shortcake, Cinderella and more. When Ashleigh was hired to voice Apple Jack and Rainbow Dash for Hasbro's fourth series to use the My Little Pony name - My Little Pony: Friendship Is Magic - she had no idea she would become an Internet phenomenon and major celebrity to a worldwide fan-base of grownups. Bronies are united by their belief in the show's philosophy. This documentary gives an inside view of the Pony fan-world, and an intimate look at the courage it takes to just be yourself...even when that means liking a little girls' cartoon.
A behind-the-scenes look at the fans who gather by the thousands each year in San Diego, California to attend Comic-Con, the world's largest comic book convention.
Consuming Kids throws desperately needed light on the practices of a relentless multi-billion dollar marketing machine that now sells kids and their parents everything from junk food and violent video games to bogus educational products and the family car. Drawing on the insights of health care professionals, children's advocates, and industry insiders, the film focuses on the explosive growth of child marketing in the wake of deregulation, showing how youth marketers have used the latest advances in psychology, anthropology, and neuroscience to transform American children into one of the most powerful and profitable consumer demographics in the world. Consuming Kids pushes back against the wholesale commercialization of childhood, raising urgent questions about the ethics of children's marketing and its impact on the health and well-being of kids.
Nick Broomfield and a documentary crew visit Pandora's Box, an up-scale house of bondage on Manhattan's Fifth Avenue, where clients pay $175 an hour to be subservient to mistresses. Mistresses talk about their craft; a few clients, usually masked, are interviewed as well. Then, the camera watches sessions organized around fetishes: rubber, wrestling, corporal punishment, masochism, and infantilism. Mistress Raven, the owner of Pandora's Box, explains that pain need not be part of the subservient experience: it is, at its root, a transfer of power. After their session has ended, clients talk about how drained, relaxed, relieved, and at peace they are.
'Ringers: Lord of the Fans' is a feature-length documentary that explores how "The Lord of the Rings" has influenced Western popular culture over the past 50 years.
Filmmaker Kimberly Reed returns home for her high school reunion, ready to reintroduce herself to the small town as a transgender woman and hoping for reconciliation with her long estranged adopted brother Marc. Things are complicated by the shocking revelation that Marc may be the grandson of Orson Wells and Rita Hayworth, forcing Kim and her family to explore questions of sexual orientation, identity, severe trauma and love.
They travel round the world gathering data on privatization in developed countries and search for clues on the day after Greece’s massive privatization program.
The End of Poverty? asks if the true causes of poverty today stem from a deliberate orchestration since colonial times which has evolved into our modern system whereby wealthy nations exploit the poor. People living and fighting against poverty answer condemning colonialism and its consequences; land grab, exploitation of natural resources, debt, free markets, demand for corporate profits and the evolution of an economic system in in which 25% of the world's population consumes 85% of its wealth. Featuring Nobel Prize winner Amartya Sen and Joseph Stiglitz, authors/activist Susan George, Eric Toussaint, Bolivian Vice President Alvaro Garcia Linera and more.
In celebration of the publisher's 75th anniversary, the hour-long special will take a detailed look at the company's journey from fledgling comics publisher to multi-media juggernaut. Hosted by Emily VanCamp (S.H.I.E.L.D. Agent Sharon Carter), the documentary-style feature will include interviews with comic book icons, pop culture authorities, and Hollywood stars. The special also promises an "extraordinary peek into Marvel's future!" Might Marvel release the first official footage from next year's Avengers: Age of Ultron or Ant-Man? If they do, you'll know about it here.
Paris Is Burning is a 1990 documentary (directeor Jennie Livingston) filmed in the mid-to-late 1980s, chronicling the ball culture of New York City and the poor, African American and Latino gay and transgendered community involved in it. Many consider Paris Is Burning to be an invaluable documentary of the end of the "Golden Age" of New York City drag balls and exploration of queer culture
A series of three documentaries about the use of fear for political gain.
Daft Punk Unchained is the first film about the pop culture phenomenon that is Daft Punk, the duo with 12 million albums sold worldwide and seven Grammy Awards. Throughout their career Thomas Bangalter and Guy-Manuel de Homem-Christo have always resisted compromise and the established codes of show business. They have remained determined to maintain control of every link in the chain of their creative process. In the era of globalisation and social networks, they rarely speak in public and neither do they show their faces on TV. This documentary explores this unprecedented cultural revolution revealing a duo of artists on a permanent quest for creativity, independence and freedom.
In this fascinating Oscar-nominated documentary, American guitarist Ry Cooder brings together a group of legendary Cuban folk musicians (some in their 90s) to record a Grammy-winning CD in their native city of Havana. The result is a spectacular compilation of concert footage from the group's gigs in Amsterdam and New York City's famed Carnegie Hall, with director Wim Wenders capturing not only the music -- but also the musicians' life stories.
Louis Malle called his gorgeous and groundbreaking Phantom India the most personal film of his career. And this extraordinary journey to India, originally shown as a miniseries on European television, is infused with his sense of discovery, as well as occasional outrage, intrigue, and joy.
In 1988, Chris Bryson was found running down a Kansas City street naked, beaten, and bloody wearing nothing but a dog collar and a leash. He told police about Bob Berdella, a local business man and how Berdella had caputed him, held him hostage, raped him, tortured him and photographed him over several days. Police later arrested Berdella and searched his home where they found several hundred polaroid photographs, a detailed torture log, envelopes of human teeth and a human skull. It was soon discovered that Berdella had murdered 6 young men in his home after drugging them and performing his sick acts of sexual torture. Some lived the horrors for only a few days, one for 6 weeks. After death Berdella would cut up the bodies with an electric chain saw and a bone knife, place the body parts in empty dog food bags for trash collection on Monday. Although he denied this, it is believed that Berdella used organs of the victims as in food dishes he would serve at his shop.
By the mid-1980s, the fabled animation studios of Walt Disney had fallen on hard times. The artists were polarized between newcomers hungry to innovate and old timers not yet ready to relinquish control. These conditions produced a series of box-office flops and pessimistic forecasts: maybe the best days of animation were over. Maybe the public didn't care. Only a miracle or a magic spell could produce a happy ending. Waking Sleeping Beauty is no fairy tale. It's the true story of how Disney regained its magic with a staggering output of hits - "Little Mermaid," "Beauty and the Beast ," "Aladdin," "The Lion King," and more - over a 10-year period.
Art & Copy reveals the stories behind and the personal odysseys of some of the most influential advertising visionaries of our time and their campaigns.
What does mean to be gay and be a man? There's no straight answer for sure. From the Castro culture of the 1970s to today’s Bears and gym rats, this fascinating investigation of gay men and sexuality blows the lid off old stereotypes and showcases a battalion of interviewees including muscle men, rodeo riders, rugby players and cops. The men speak candidly on topics from homophobia to metrosexuality to embracing effeminacy as they reveal what it means to be a gay man in America today.
Paradise or Oblivion is a free online documentary produced by the Venus Project. This documentary details the root causes of the systemic value disorders and detrimental symptoms caused by our current established system. The film advocates a new socio-economic system, which is updated to present-day knowledge, featuring the life-long work of Social Engineer, Futurist, Inventor and Industrial Designer Jacques Fresco, which he calls a Resource-Based Economy. Paradise or Oblivion by the Venus Project introduces the viewer to a more appropriate value system that would be required to enable this caring and holistic approach to hhuman civilisation. This alternative surpasses the need for a monetary-based, controlled scarcity environment we find ourselves in today.
Using hidden cameras and never-before-seen footage, EARTHLINGS chronicles the day-to-day practices of the largest industries in the world, all of which rely entirely on animals for profit.
A historical analysis of how groups such as the Nazi’s may use language, symbols, and religious connotation in order to come to power. It raises questions that deserve in depth analysis and consideration. Questions include: Where do legends expand our thinking and where do they bury it? When does spiritual pursuit suddenly turn into fanaticism and violence? Last, have we as a society learned from our past, and if so have forgotten the lessons of the 20th Century? Are we now embarking on a new level only to learn the same old lessons about humanity again? In addressing these questions we are taken into the back drop of the history of Germany beginning in the late 1800’s through the late 20th Century at the eve of the 21st. “A society that does not take archetypes, myths, and symbols seriously will possibly be jumped by them from behind.”
Documentary about the subculture of child beauty pageants (usually restricted to girls no older than 5), showing the lengths to which some parents will go to ensure that their children win these pageants...
An exploration into the nature of stupidity in Western society and its history of our perception of it.
Through the experiences of two women in Paris and London, Ghost Dance offers an analysis of the complexity of our conceptions of ghosts, memory and the past. The film focuses on the French philosopher Jacques Derrida, who observes, 'I think cinema, when it's not boring, is the art of letting ghosts come back.' He also says that 'memory is the past that has never had the form of the present.'
Marvel's first editor in chief, pop culture icon Stan Lee, and Marvel's current editor in chief, Joe Quesada, talk about the past and future of the company's stable of super-heroes in a lively discussion helmed by filmmaker Kevin Smith.
Candyman tells the amazing true story of David Klein, an eccentric candy inventor from LA, who in 1976 had a once in a lifetime epiphany and came up with the concept of Jelly Belly jellybeans. These colourful beans came in numerous shockingly realistic flavors and were a radical new product. They became a pop culture phenomenon and revolutionized the candy industry. It didn't hurt that no less a personage than Ronald Reagan, president of the USA, proclaimed Jelly Bellies as his favorite sweets. David's eccentric personality and peculiar sense of business led him to give up the business just as it was about to explode. He has struggled with bitter regrets ever since. Jelly Belly has grown into a billion dollar enterprise, and the company has deliberately erased him from its history. There is no room for an eccentric genius like this in the modern corporate world. The movie is all about both sides of the American dream. It tells how Klein lost his beans, but kept his soul.
From America's greatest beardsman, to Morgan Spurlock's own mustache, Executive Producers Will Arnett, Jason Bateman and Ben Silverman bring us a hilarious look at men's identity in the 21st century. Models, actors, experts and comedians weigh in on what it is to be a man in a world where the definition of masculinity has become as diverse as a hipster's facial hair in Williamsburg. The hilarious follicles of men's idiosyncratic grooming habits are thoroughly combed over as men finally take a long hard look in the mirror.
Having faithfully served his South Melbourne parish for nearly four decades, the cantankerous, controversial Catholic provocateur affectionately called Father Bob is well known and loved, as much for his incorrigible media savvy and battles with Church hierarchy as for his staunch advocacy on behalf of the disadvantaged and disenfranchised. In Bob We Trust goes behind the scenes with Bob, documenting his everyday trials during one of the most turbulent times in his career: his forced retirement and eviction from the church he called home for 38 years.
A documentary about the rise of psychoanalysis as a powerful mean of persuasion for both governments and corporations.
There are limits to jokes? What is the politically incorrect humor? A joke has the power to offend? It is these issues that 'Laughter of Others' discusses interviewing personalities such as comedians Danilo Gentili and Rafinha Bastos, cartoonist Laerte and Congressman Jean Wyllys, among others. The documentary delves into the world of Stand Up Comedy to discuss the fine line between comedy and offense, between legal and what creates endless lawsuits.
Katie Couric travels across the U.S. to talk with scientists, psychologists, activists, authors and families about the complex issue of gender.
In the Hollywood of electronic music, musicians, DJs, gogos and promoters are working on a sophisticated entertainment machine to satisfy stressed-out Western society's desire for fun, sex and freedom. Each of the "nine and a half music stories" presents part of the whole, whether of the island or of our world. It never claims to be able to tell all, but is rather a voyage with stops, almost a collection of short tales. The island is the protagonist, music however its inspiration, because in Ibiza music is the cardinal point where all lines meet
Matthew Sweet explores his rules of 1940s and 50s American film noir thrillers: *Choose a dame with no past and a hero with no future *Use no fiction but pulp fiction *See America through a stranger's eyes *Make it any colour as long as it's black *It ain't what you say, it's the way that you say it.
A chronological account of the influential late 1970s English rock band.
Documentary on the director's meeting with Castro.
A documentary about branding, advertising and product placement that is financed and made possible by brands, advertising and product placement.
While scouting locations for his classic "The Gospel According to St. Matthew", director Pier Paolo Pasolini noticed that filming in the actual site of the story, in Palestine, wouldn't be much of a great choice due to the modern invasion which completely altered the biblical settings. Here, the director explained his reasons of why his search in the Middle East end up being wrong - though somewhat fruitful and rewarding in other ways - and why his native Italy surprised him and became the scenario for his religious epic.

© Valossa 2015–2024