By day, Nola Devlin (Poppy Montgomery) is an unassuming, frumpy magazine editor who is overlooked and teased by her coworkers. When the sun sets, though, and she is behind the glow and anonymity of her computer screen, she becomes the famous and reclusive advice columnist Belinda Apple. Nolas friends, tired of being overworked and overweight, band together to create the Cinderella Pact, vowing to lose pounds by following the advice of their fairy godmother, Apple. When her secret identity is threatened, Nola is forced to take her own alter egos advice. But, as the group of friends drops dress sizes, their real issues are exposed, and better-than-expected life changes begin to blossom.